01
Losing to a competitor
Deals slipping to one rival
Hear, from the buyers themselves, where you really lose — price, fit, or the sales experience.
Confidential win-loss & churn research
Know why you really win, lose, and churn.
When a deal closes or an account leaves, Candorings interviews the buyers, champions, and users — neutrally, the way a great analyst would. Then it collates a segmented view of why you win, lose, and churn, and the revenue actions to take next.
EU data region/Zero-retention AI/Buyers stay candid
ID
Built by a former McKinsey consultant with 20 years close to how enterprise deals are really won and lost. Read the story →
AWho it’s for
Built for revenue leaders who need the real reason.
Any team that wins and loses deals — and wants the truth about why, straight from the buyers rather than the rep’s after-the-fact guess.
02
Rising churn
Accounts leaving faster
Find out why customers actually leave — onboarding, value, or support — before the next renewal.
03
Pricing pressure
Losing on price, or so you think
Test whether price is the real reason or the easy one buyers give when something else lost the deal.
04
A new challenger
An entrant is winning deals
Understand how a new competitor is beating you, deal by deal, in the buyers’ own words.
05
Win-loss done badly
Reps grading their own homework
Replace the after-the-fact internal guess with neutral interviews buyers will actually answer honestly.
06
Always-on program
Win-loss at scale
Run it continuously off your CRM, so every closed deal feeds the next quarter’s playbook.
BHow it works
A win-loss analyst, run as software.
Four steps from a closed deal to a segmented readout of why you win and lose — and what to do about it.
Read the full method →- 01
Scope with an AI analyst
Describe your product, your competitors, and where you think you’re losing. The AI proposes the topics worth probing — value, pricing, sales experience, churn drivers — and you shape what’s in and out.
- 02
Preview & refine
Run a test interview yourself, exactly as a buyer will experience it. Tweak which topics are explored until the guide is right.
- 03
Reach the buyers
Add your won, lost, and churned contacts — or connect your CRM. Each gets a private link to a short interview, scoped to what their deal lets them speak to, answered in their own words — typed or spoken.
- 04
Read the readout. Act on it.
Get a segmented view of why you win, lose, and churn — including what winners say that losers don’t — then a drafted set of revenue actions across pricing, sales, product, and retention, each traced to evidence.
CTry it
Scope a win-loss study, right here.
You play a revenue leader. Pick a reply and watch the analyst reshape the assessment live — exactly as the real workspace does.
Designing a win-loss study — you play the revenue leader.
Scripted demoAnalyst
Tell me what’s prompted this. Where do you think you’re losing — and what makes you unsure? I’ll shape the assessment on the right as we talk.
choose a reply
Your assessment
Nothing yet — choose a reply and the proposed dimensions and hypotheses will appear here, reshaping as you talk.
This demo is scripted and runs entirely in your browser. Nothing is sent or stored.
● The trust model
You see the pattern, never the person.
Candor only works if people trust it. Individual answers are never shown to you, not once. Results are aggregated into segments, and any cut too small to protect a person is suppressed or merged before it ever reaches your screen.
- Anonymous responses
- Names and emails are used only to send the invite, never joined to answers.
- Minimum-N segment gate
- Any segment below the threshold is suppressed or merged upward, so no one is identifiable by deduction.
- EU region · zero-retention AI
- Data stays in-region. The AI providers don’t retain or train on your organisation’s data.
DThe deliverable
Two things land on your desk.
The readout
A prioritised, segmented view of why you win, lose, and churn — cut by outcome, competitor, and segment, with dissent preserved and your hypotheses tested against what buyers actually said. And it answers back: ask follow-up questions, grounded only in the guarded data — never an individual response.
The revenue actions
A drafted set of moves across pricing, sales, product, and retention — sequenced into quick wins and structural moves, each tied to a finding and a success measure, informed by proven playbooks and grounded in your evidence.
One studio, four lenses
One way of listening — from your own people to the customers you win and lose.
Individuals
Trueings
Confidential 360° feedback for one person.
Teams
Pulsings
Anonymous pulse check-ins, on a cadence.
Organisations
Verings
A consulting-grade diagnostic for a whole function.
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Customers & deals
Candorings
Why you win, lose, and churn — from the buyers.
Find out why you really win, lose, and churn.
Self-serve, confidential, and ready in days. Scope your first study in minutes.