Up to 10 interviews
$1,000
Start a studyPricing
Priced to run, not to negotiate
Every study is a one-time fee scoped to how many buyers you interview — no seats, no sales call. The full deliverable, from segmented readout to drafted revenue actions, is included.
AStudies
One price per study, by interview count
Pick the tier whose cap covers the buyers you reach. Charged once when you launch — the readout and the revenue action plan are both included.
Up to 25 interviewsMost chosen
$2,000
Start a studyUp to 100 interviews
$5,000
Start a studyUp to 300 interviews
$10,000
Start a studyOne-time, per study
Pay securely by card. See our Terms, Security and Privacy.
Every study includes
- AI-designed assessment tailored to your product, competitors, and hypotheses
- Outcome-adaptive interviews across your won, lost, and churned buyers
- Confidential, segmented readout — by outcome, competitor, and segment — with a per-cut minimum-size gate
- A drafted set of revenue actions — every recommendation traced to evidence
BThe math
One recovered deal pays for years of this.
Win-loss has always been worth doing — it was just priced like consulting. Same craft, software economics:
- Traditional win-loss firm
- $40k–$100k+ per year · $200–$500 per human-led interview · a few dozen interviews, in quarterly waves
- Candorings
- $1k–$10k per study · $33–$100 per completed interview · every closed deal, at the cadence of your pipeline
If the readout recovers one lost deal or prevents one churned account, it has paid for itself many times over — and unlike a consulting engagement, you can run it again next quarter.
CEnterprise
Always-on, or across multiple product lines
Running large volumes or a single agreement across product lines — or planning an always-on program for when CRM triggers land? We'll put together pricing that fits.
Start where it hurts most
Design a study in minutes. You only pay when you launch it.