AI interviews, not a human-services project
Candorings runs the buyer interviews itself, so you can cover every closed deal at software cost — not a few dozen interviews a year at consulting rates.
General survey tools
Candorings vs DIY surveys
A cheap survey buyers half-answer vs a conversation they’ll actually open up in.
What DIY surveys is
Plenty of teams run win-loss themselves with a general survey tool — a Typeform or SurveyMonkey questionnaire emailed to lost prospects, often filled in by the rep or skipped by the buyer.
●How Candorings is different
Always-on, not once a quarter
Feed in closed deals as they happen — batched or on a schedule — and the readout updates wave over wave: a living view, not a point-in-time study. Automatic CRM triggers are on the roadmap.
The buyer’s words, not the rep’s guess
Buyers answer a neutral AI in their own words, with adaptive follow-ups — so you get the real reason, not the rep’s after-the-fact attribution or a 1–5 survey score.
A segmented readout, plus revenue actions
Why you win, lose, and churn — cut by outcome, competitor, and segment, including what winners say that losers don’t — then drafted actions across pricing, sales, product, and retention, each traced to evidence.
Buyers stay candid the same way throughout: individual responses are never shown to your team, and any segment too small to protect a person is suppressed or merged by a minimum-N gate.
At a glance
| DIY surveys | Candorings | |
|---|---|---|
| Instrument | A static form — same questions for everyone | An adaptive interview scoped to each contact’s deal role and outcome |
| Depth | 1–5 scores and an optional comment box | Open questions with follow-ups that chase the concrete example |
| Candor | Vendor-branded, no confidentiality structure | Neutral third party; individual answers never shown, min-N on every cut |
| Analysis | You read the spreadsheet | Evidence-bound synthesis: segmented readout + drafted revenue actions |
| True cost | Cheap to send, expensive to interpret, usually ignored | $1,000–$10,000 per study including synthesis |
When DIY surveys is the better fit
If you just need a couple of structured data points and have the discipline to chase responses, a DIY survey is the cheapest possible start. Candorings exists because the survey is where win-loss usually dies: low response, no depth, and no neutral party — so you get a score, not the reason.