AI interviews, not a human-services project
Candorings runs the buyer interviews itself, so you can cover every closed deal at software cost — not a few dozen interviews a year at consulting rates.
Analyst-led win-loss studies vs continuous AI interviews across every deal.
DoubleCheck Research is a win-loss provider whose analysts interview your buyers and deliver findings and recommendations. As with other firms, the value is the neutral third party and the human synthesis, delivered as engagements.
Candorings runs the buyer interviews itself, so you can cover every closed deal at software cost — not a few dozen interviews a year at consulting rates.
Feed in closed deals as they happen — batched or on a schedule — and the readout updates wave over wave: a living view, not a point-in-time study. Automatic CRM triggers are on the roadmap.
Buyers answer a neutral AI in their own words, with adaptive follow-ups — so you get the real reason, not the rep’s after-the-fact attribution or a 1–5 survey score.
Why you win, lose, and churn — cut by outcome, competitor, and segment, including what winners say that losers don’t — then drafted actions across pricing, sales, product, and retention, each traced to evidence.
Buyers stay candid the same way throughout: individual responses are never shown to your team, and any segment too small to protect a person is suppressed or merged by a minimum-N gate.
| DoubleCheck | Candorings | |
|---|---|---|
| Who conducts the interviews | Human interviewers in a program-managed engagement | A neutral AI interviewer, run as software |
| Deal coverage | The deals the program budget allows | Every closed deal you feed it |
| Cadence | Scheduled program waves | Continuous — interviews go out as deals close |
| Cost shape | Annual consulting-shaped engagements | $1,000–$10,000 per study, self-serve |
| Time to first insight | Weeks of scheduling and interviewing | Days — async interviews, immediate synthesis |
| Buyer confidentiality | Interviewer-mediated discretion | Structural: min-N gate, opt-in attribution only |
If you prefer a research partner whose analysts run a curated study and walk you through the findings, DoubleCheck is built for that. Candorings is for teams that want every deal covered and a live readout rather than a periodic analyst engagement.